In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
But what does it mean to talk about a 'topical map' in Local SEO? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
The success of a topical map is determined by how well it targets the search queries of your audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
What should you do first? Begin with comprehensive keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
After conducting appropriate click here keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.